UI

Nudging

Name of theory Nudge theory, also known as nudging Key reference (Thaler & Sunstein, 2008; 2021) Description Nudge theory, or nudging, refers to designing the available choices in such a way that preferred options are more likely to be chosen, a method called choice architecture. There are several basic nudging Read more…

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Affordances

Description Affordances refer to what forms of behaviour are made possible by the environment in which people act. Affordances can be elements within the environment, or options which are presented within it. Environments can be adjusted and altered to change the set of affordances that are available to people. This Read more…

By admin, ago