Name of theory Theory of Planned Behaviour Key reference (Ajzen, 1991) Description The Theory of Planned Behaviour (TPB) is a model to explain determinants of behaviour and is an extension of the Theory of Reasoned Action. The model consists of four predictors of behaviour: attitudes, subjective norms, perceived behavioural control, Read more…
Name of theory Technology Acceptance Model (TAM) Key reference Davis, 1989 Description The Technology Acceptance Model (TAM) describes the process by which end-users decide whether or not to adopt a new technology. This can be the use of a physical product, but also the use of an app or website. Read more…
Name of theorySignal detection theory (also known as detection theory) Description Signal detection theory (SDT) is a method to differentiate between various actions and consequences in decision making processes. Other theories might simply consider a decision to be right or wrong, but signal detection theory differentiates those responses based on Read more…
Name of theory COM-B Model Key reference (Michie et al., 2011) Description The COM-B model explain determinants of behaviour and is an acronym for the four factors it contains: Capability, Opportunity, and Motivation as the three predictors that lead to Behaviour. Each of the three predictors can be further broken Read more…