Name of theory Operant conditioning Description Operant conditioning is a method of learning where behaviours are shaped based on reinforcements and punishments. These reinforcements and punishments come in positive and negative forms. A positive reinforcement means that someone gains something they would want by performing the behaviour, such as a Read more…
Name of theory Nudge theory, also known as nudging Key reference (Thaler & Sunstein, 2008; 2021) Description Nudge theory, or nudging, refers to designing the available choices in such a way that preferred options are more likely to be chosen, a method called choice architecture. There are several basic nudging Read more…
Name of theory Six weapons of influence Key reference Book: (Cialdini, 1993) Article: (Cialdini & Goldstein, 2002) Description Robert Cialdini was interested in the various ways in which people are persuaded to comply with a request. To investigate what methods expert persuaders (e.g., salespeople) use to sell products to customers, Read more…